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Little Black Book,Celebrating the world’s best advertising creativity and the people behind it. Find global and local news, work, talent and jobs on the industry’s first fully-searchable and free-to-view platform.
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- Aug 17, 2026earliest in window
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News
Reddit’s New AUNZ Director Set to Make Platform “Essential” Brand Partner | LBBOnline
11+ hour, 59+ min ago (427+ words) While there has been a “fundamental shift” in how agencies and brands view Reddit, the platform’s next step across Australia and New Zealand is ensuring it is “an essential creative and strategic partner” for local advertisers. Cassie Gilbert, who was…...
The Space Between What Exists and What Could Be Better: Bernice Chao’s Creative Process | LBBOnline
3+ day, 23+ hour ago (815+ words) Bernice Chao is chief creative officer, Americas at DEPT®, where she leads the agency’s creative vision across the region. Throughout her career, she has helped brands including Google, HBO, and Panda Express connect with audiences through work rooted in creativity,…...
HomeGoods Turns Everyday Home Finds Into Larger-Than-Life Chicago Activation | LBBOnline
4+ day, 5+ hour ago (186+ words) HomeGoods Turns Everyday Home Finds Into Larger-Than-Life Chicago Activation Little Black Book | LBBOnline HomeGoods Turns Everyday Home Finds Into Larger-Than-Life Chicago Activation The activation brings HomeGoods’ ‘Never Shop the Same’ platform beyond the store, celebrating the variety, choice and range…...
Dentsu Hong Kong and yuu Reframe Rewards Around People | LBBOnline
4+ day, 3+ hour ago (307+ words) Dentsu Hong Kong and yuu Reframe Rewards Around People Little Black Book | LBBOnline Dentsu Hong Kong and yuu Reframe Rewards Around People Dentsu Hong Kong has partnered with yuu, Hong Kong loyalty platform, to launch yuu-moji, an AI-powered activation designed…...
Taylor Hanson Drops 'MMMBites' to Launch King's Hawaiian's Soft Swirl Cinnamon Bites | LBBOnline
4+ day, 21+ hour ago (403+ words) Taylor Hanson Drops 'MMMBites' to Launch King's Hawaiian's Soft Swirl Cinnamon Bites Little Black Book | LBBOnline Taylor Hanson Drops 'MMMBites' to Launch King's Hawaiian's Soft Swirl Cinnamon Bites King's Hawaiian has unveiled 'Mmmoments' a new campaign celebrating the launch of…...
‘Brand Trust Comes When You Go Above and Beyond’: Bupa on Turning Purpose Into Action | LBBOnline
5+ day, 7+ hour ago (272+ words) Bupa’s RepTrak score, which measures the public's emotional connection, trust, and overall reputation in a company, has also risen to a record high of 72.0 in Q2 2026, up from 70.2 in 2021. Their global Net Promoter Score is at 74, up 4.5 points year on year....