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News

@LBBOnline
lbbonline.com > news > reddit-aunz-cassie-gilbert-director-interview

Reddit’s New AUNZ Director Set to Make Platform “Essential” Brand Partner | LBBOnline

11+ hour, 55+ min ago   (427+ words) While there has been a “fundamental shift” in how agencies and brands view Reddit, the platform’s next step across Australia and New Zealand is ensuring it is “an essential creative and strategic partner” for local advertisers. ​Cassie Gilbert, who was…...

@LBBOnline
lbbonline.com > news > Dentsu-Hong-Kong-and-yuu-Reframe-Rewards-Around-People

Dentsu Hong Kong and yuu Reframe Rewards Around People | LBBOnline

4+ day, 3+ hour ago   (307+ words) Dentsu Hong Kong and yuu Reframe Rewards Around People Little Black Book | LBBOnline Dentsu Hong Kong and yuu Reframe Rewards Around People Dentsu Hong Kong has partnered with yuu, Hong Kong loyalty platform, to launch yuu-moji, an AI-powered activation designed…...

@LBBOnline
lbbonline.com > news > bupa-movember-partnership-brand-trust

‘Brand Trust Comes When You Go Above and Beyond’: Bupa on Turning Purpose Into Action | LBBOnline

5+ day, 7+ hour ago   (272+ words) Bupa’s RepTrak score, which measures the public's emotional connection, trust, and overall reputation in a company, has also risen to a record high of 72.0 in Q2 2026, up from 70.2 in 2021. Their global Net Promoter Score is at 74, up 4.5 points year on year....

@LBBOnline
lbbonline.com > news > Leagas-Delaney-One-Hour-to-Change-the-World

Leagas Delaney Invites You to Change the World in an Hour with Immersive Experience | LBBOnline

1+ week, 4+ day ago   (270+ words) ​Leagas Delaney has created ‘One Hour to Change the World’, a campaign launching a new immersive visitor experience at the United Nations’ Portail des Nations in Geneva. ‘Together’ is a 60-minute interactive experience that takes visitors beyond a traditional museum…...

@LBBOnline
lbbonline.com > news > Coca-Cola-Zero-Duc-Ngos-Kitchen-SOUP

Coca-Cola Zero Sugar Brings The Duc Ngo’s Kitchen To Life | LBBOnline

2+ week, 1+ hour ago   (326+ words) Coca-Cola Zero Sugar Brings The Duc Ngo’s Kitchen To Life Little Black Book | LBBOnline Coca-Cola Zero Sugar Brings The Duc Ngo’s Kitchen To Life Coca-Cola Zero Sugar’s latest campaign, 'Schmeckt am besten zusammen,' brings Berlin restaurateur The Duc Ngo into…...

@LBBOnline
lbbonline.com > news > Stella-Artois-Answers-Haagen-Dazs-OOH-with-Flirty-Response

Stella Artois Answers Häagen-Dazs' OOH with Flirty Response | LBBOnline

2+ week, 7+ hour ago   (413+ words) Stella Artois Answers Häagen-Dazs' OOH with Flirty Response Little Black Book | LBBOnline Stella Artois Answers Häagen-Dazs' OOH with Flirty Response When a billboard went up in Toronto’s west end casually inviting the city to 'grab a pint' - and wasn't talking…...

@LBBOnline
lbbonline.com > news > Born-All-over-the-World-Why-Multicultural-Marketing-Is-How-You-Win-in-Canada

Born All over the World: Why Multicultural Marketing Is How You Win in Canada | LBBOnline

2+ week, 6+ day ago   (792+ words) There’s a saying that Canadians are born all over the world. Some just take a little longer to find their way home. I think about that line a lot, because it describes almost everyone I know. The friend who studied…...

@LBBOnline
lbbonline.com > news > The-Duckhorn-Portfolio-Taps-Team-One-as-Strategic-Agency-Partner

The Duckhorn Portfolio Taps Team One as Strategic Agency Partner | LBBOnline

3+ week, 3+ day ago   (168+ words) The Duckhorn Portfolio Taps Team One as Strategic Agency Partner Little Black Book | LBBOnline The Duckhorn Portfolio Taps Team One as Strategic Agency Partner The Duckhorn Portfolio, the premier luxury wine company has named Team One as its strategic agency…...

@LBBOnline
lbbonline.com > news > de-la-Cruz-Ogilvy-40-Years

40 Years, Still Shaping Tomorrow: The People-First Philosophy Behind de la Cruz Ogilvy | LBBOnline

3+ week, 5+ day ago   (1076+ words) Forty years after René de la Cruz founded his agency in San Juan, de la Cruz Ogilvy is having something of a moment. This year, at Cannes Lions, the Puerto Rican agency took home the Grand Prix in Direct, alongside…...